MilkPEP
Milk Marathon 3D OOH
At the NYC Marathon 2022, Milk had one goal:
Every. Woman. Sponsored.
We used a 3d billboard to manifest a literal goddess of running to pluck new members of Team Milk off the street and welcome them into the fold in the span of our 8-second timeframe.
I fought tooth and nail advocated fiercely for our character’s flossy Flo-Jo homage nails.
Animated by Mack Lawrence Studio