Emily Burke


Art Director
New York





Crispin
2024-

GALE
2021-2024

IDEKO
2019-2020

HelloFresh
2017-2019

Honorable mentions at Prabal Gurung,
Patrick Parrish Gallery, and American Apparel (really)



scarymaiden@gmail.com


Find me in hell




Samsung


“Be More You”

Samsung asked us to create a campaign for their network of agentic AI offerings. This included the full suite of Samsung SmartThings appliances, the Galaxy phone, and the Galaxy Watch.

Once again, we used Samsung’s money to ask the question: “What if there was a weirdo?”

The answer is a series of :15 spots spotlighting the major pillars of Samsung’s agentic AI offerings: Pet Care, Family Care, Self-Care, Energy Saving, and Play/Viewing.

(New career high is specifying that latex top on the DJ in the pet care one.)

We partnered with Brazil-based studio Maverick using a hybrid approach of real-life actors captured on a soundstage acting out the performances live, which we then used to generate the final scenes, including costuming, set design, and background actors.

  • I wrote the :15s

  • Art directed full campaign including look and feel of UI popups 

  • We made an AI-generated anthem :60 that the client liked so much that they actually ran it

  • Was gonna just be a bizarre experiment but you gotta give the people what they want


Samsung: We Come to You



“Tall Tales, Short Fixes”

Alright, so you broke your Samsung Galaxy in a weird way. 

It’s ok. 

Tell your “true” story and Samsung Care will come to you, fix it, and treat you with respect, even though you are insane.

These spots were generated using a hybrid approach of real-life actors on greenscreen and AI animation in collaboration with the folks at Mise, who signed on before we found out these all had to be cartoons and not photorealistic video.

Luckily, they love cartoons almost as much as I do, and they were game to work with us to generate the maladaptive fantasies of four distinct Samsung users!

The funny thing about generative AI is that even though the animation comes about on its own, you still have to art direct it with extreme care. Every time you hit “Render” or whatever, you’re rolling the dice. 

It is a dangerous game

Also, I voiced that Victorian ghost. Hiiieeeee~

Synchrony Bank x Marvel Studios


“Public Savings Announcement”

We created a series of “Public Savings Announcements” to tie in with Fantastic Four: First Steps, premiering summer 2025. 

“First Steps”

“Space Camp”

“Savings Adventure”

Starring a nuclear family living within the world of the film, our PSA series teaches the audience that when it comes to surviving an intergalactic threat, the first step... is saving.

Our production design adhered closely to the world of the film, and we filled each spot with easter eggs and bespoke props, including the “Thingy Bank” and “Savings Adventure” board game. 

Our fantastic family and bespoke props were such a hit that Marvel asked us to incorporate them into the film’s blue carpet premiere in LA. We also got to create a PSA print ad in their exclusive “Fantastic Four: First Steps” comic that circulated at the event.

Marvel even played the spots at their booth at San Diego Comic-Con for fans. It wasn’t a paid placement, they just liked the spots that much. Seriously.

This is my favorite project I’ve ever worked on. 



Directed by Tom Morris at SixTwentySix

Sherwin-Williams


Life in Color Social Content

A six-part social series using Sherwin-Williams paint chips to create worlds of color. Art direction, art department, hand model, that’s me, baby.

  1. Snow Day
  2. Valentine’s Day
  3. The Oscars 
  4. Warmer Weather
  5. Mother’s Day
  6. Summer Fruits

DSW


A Day In The Life Of Your Shoes
Your shoes say a lot. 

We personified DSW’s offerings across the holiday season with humor and style. Bonus: I voiced one of the slippers.


  • Client was down to clown with the sexy leg rubbing on Dinner Party

  • That reel outperformed with over 18M views and something like a 500% engagement rate 

  • Never be afraid to take a risk

Shot by Bronson Farr


MilkPEP


Milk Marathon 3D OOH

At the NYC Marathon 2022, Milk had one goal: 
Every. Woman. Sponsored. 

We used a 3d billboard to manifest a literal goddess of running to pluck new members of Team Milk off the street and welcome them into the fold in the span of our 8-second timeframe. 

I fought tooth and nail advocated fiercely for our character’s flossy Flo-Jo homage nails.

Animated by Mack Lawrence Studio

Procter & Gamble



Pantene Pro-Vitamin Essence Product Launch

Wrote, directed and starred in some sponcon <3

  • Increased awareness (conversation size) from 0 to 1.4k organic mentions in presale run

  • Product sold out in the Amazon-exclusive presale

  • We contracted over 20 other creators so I’m not gonna say it was all me

  • But I’m just out here slaying

 

MilkPEP


Milk Characters
We rebranded milk as a performance sports beverage. Naturally we created these little milk characters who are all jocks and love doing stuff on TikTok.



Also pictured: my strawberry milk bestie, Bella

OFFTOPKILLS



Do You Love Me?


Art direction and a little styling for OFFTOPKILLS, the coolest boy band out of not only New Jersey, but the world.

Checkitoutte here <3

Directed by Dom McGee