Synchrony Bank x Marvel Studios
“Public Savings Announcement”
We created a series of “Public Savings Announcements” to tie in with Fantastic Four: First Steps, premiering summer 2025.
“First Steps”
“Space Camp”
“Savings Adventure”
Starring a nuclear family living within the world of the film, our PSA series teaches the audience that when it comes to surviving an intergalactic threat, the first step... is saving.
Our production design adhered closely to the world of the film, and we filled each spot with easter eggs and bespoke props, including the “Thingy Bank” and “Savings Adventure” board game.
Our fantastic family and bespoke props were such a hit that Marvel asked us to incorporate them into the film’s blue carpet premiere in LA. We also got to create a PSA print ad in their exclusive “Fantastic Four: First Steps” comic that circulated at the event.
Marvel even played the spots at their booth at San Diego Comic-Con for fans. It wasn’t a paid placement, they just liked the spots that much. Seriously.
This is my favorite project I’ve ever worked on.
Directed by Tom Morris at SixTwentySix